Steeped in historical past and innovation, the Herno jacket is a quintessential winter staple for each closet
Like many manufacturers we stock and have beforehand featured on this area, Herno represents a highly-respected title in Italian attire, however is lesser recognized all through the world. Greater than a label, Herno was based almost 75 years in the past on the premise of performance over aesthetics—due to the cruel winter local weather of Northern Italy—and a dedication to high quality that continues at present. One of many model’s males’s coats was just lately highlighted in a GQ journal article titled “These Are Style’s New Heirlooms.”
Nonetheless within the founding household’s arms, Herno’s state-of-the-art manufacturing processes and quality control are tough to duplicate, and have afforded the model’s place as a refined and understated choice for many who worth superior materials and building over the flash and ubiquity of logos.
Through the post-war interval of rebuilding and artistic renaissance, the model’s founder, Giuseppe Marenzi, was the primary to use castor oil to cotton outerwear to enhance its water repellency, which was key to braving the chilly, windy winter months in Lesa, within the Erno Valley, the place the corporate’s headquarters remains to be primarily based.
Across the center of the final century, the model was the primary to mix athletic fabrications with extra conventional tailoring materials to realize a superior, all-weather, all-season outerwear garment. Thus, the Herno jacket was born.
In a manner, Herno was the primary title in upscale athleisure, which doubtless caught the attention of Japanese vacationers in Italy and is why the label opened its first worldwide boutique in Osaka in 1971.
Right now, led by Giuseppe’s son Claudio, the model prides itself on its rigorous cloth sourcing—technical nylons and different synthetics come from Japan whereas Italy’s finest wools come from close by Biella—along with high-tech manufacturing, which happens in Sicily.
On condition that we combination the stock of greater than 200 luxurious boutiques in Italy, it’s no shock that we’ve fairly a number of variations of the Herno jacket on the positioning, for girls, males, and youngsters.
At first look, the collections’ colour schemes could appear restricted, however what the Herno jacket lacks in trendiness it makes up for in timeless model, versatile colours (e.g. neutrals like black, navy, and tan that you would be able to match with something), and unbelievable high quality that may final perpetually.
Uncover your entire Herno jacket assortment for girls, males, and youngsters, and save as much as 40%* off full retail, daily.
Uncover extra fall-winter season names and shapes to know: the Palm Angels hoodie, Goosetech, Mr&Mrs Italy, and the Max Mara coat.
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