Asus introduced its new ZenBeam Latte at CES 2021 right now, and it’s type of cute. It’s a cellular film projector that appears like a one-eyed, fabric-covered mini-robot of kinds. Importantly, it fires out its 720p picture utilizing as much as 300 lumens of LED mild, making it brighter than capsule projectors we’ve seen from the likes of Anker, and it has an built-in 10W Harman Kardon-tuned speaker system as well.

Weirdly, Asus insists that its projector appears like a espresso cup.

The ZenBeam Latte projector.Picture: Asus

It doesn’t. It’s not the proper form (simply watch the video!), and why would a “homey” espresso cup (Asus’ phrase) be grey as a substitute of an excellent brown? Asus additionally claims it’s “the primary projector to supply a material exterior,” which is demonstrably false.

In fact, you can’t drink Asus’ latte as a result of it solely dispenses mild and sound. It could possibly wirelessly mission your telephone or an HDMI system, although.

So contemplate this a possibility, gadget makers: construct the espresso cup that Asus didn’t. Simply ensure that it lasts longer than a film — Asus quotes three hours from a 6,000mAh battery — and will get shiny sufficient to create a decent-sized display. Asus says this one can produce a 40-inch image when positioned one meter from the wall, 80 inches at two meters, and a most of 120 inches (presumably at three meters). Don’t anticipate a 300-lumen projector to be very shiny at 9 ft away, although.

Asus says it’s coming to the US within the second quarter of the yr, however there’s no phrase on pricing.