(Bloomberg) — Hockey gear maker Bauer Hockey paused monetary sponsorship of the world junior hockey championship after revelations that the game’s Canadian governing physique could have didn’t correctly examine an alleged sexual assault dedicated by gamers.
Hockey Canada is dealing with an audit by the Canadian authorities and waning company sponsorship because it tumbles additional into controversy over its dealing with of the case. Bauer notified Hockey Canada on Friday that it’s halting its funding for the world juniors — an annual match that’s broadly adopted in Canada.
“The preliminary allegations and response, in addition to new data that continues to come back to gentle, are extraordinarily disturbing and lift questions on our partnership transferring ahead,” Mary-Kay Messier, Bauer’s firm’s vice-president of world advertising and marketing, stated in an e mail assertion.
A girl filed a lawsuit alleging that eight hockey gamers assaulted her after a Hockey Canada Basis occasion in 2018, in line with court docket paperwork filed in April. The federal authorities is investigating the group’s choice to settle the case out of court docket to find out whether or not taxpayer cash was used to cowl its prices.
Quite a few sponsors have pulled monetary help for Hockey Canada up to now month, together with Financial institution of Nova Scotia, Tim Hortons, Telus Corp. and Imperial Oil Ltd.’s Esso gasoline station chain. The federal government has suspended its funding for the group.
Enterprise growth and partnerships account for 43% of Hockey Canada’s funding, in line with its 2021 annual report. Authorities funding makes up 6%.
Police in London, Ontario, have reopened an investigation into the 2018 incident; the preliminary investigation didn’t result in legal prices. The police division in Halifax, Nova Scotia, is now investigating an alleged assault on the world junior hockey championships in 2003.
This week, Hockey Canada stated it would not use a multimillion-dollar authorized reserve fund to settle sexual assault claims.
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