The place Italian craftsmanship is a studied type of artwork in Solomeo

Brunello Cucinelli Spa is among the most necessary cashmere producers on this planet. Their headquarters are primarily based in Solomeo, Italy – a stunning small medieval city within the province of Perugia.

As the posh Italian style firm started rising, Mr. Cucinelli bought the ruins of a 14th-century fortress to refurbish – and in 1985 they made the city the headquarters. As the corporate continued to develop they invested increasingly into the neighborhood of Solomeo and the employees – paying 20% greater than the common wage, ending the work day at 5:30 and discouraging working after that point. Every working day, all the things closed for a 90 minute, heavily-subsidized lunch. “Individuals want their relaxation,” Cucinelli all the time stated. “If I make you overwork, I’ve stolen your soul.”

Over time, Brunello Cucinelli has executed numerous acts to help the area, in addition to funding into persevering with the fading commerce of Made in Italy handmade style. In 2013, he determined to ascertain a Faculty of Arts and Crafts in Solomeo.

A constructing within the classical type was rebuilt particularly to host the Faculty of Solomeo; furthermore, some rooms of the fortress the place the corporate workshops have been situated till lately have been became school rooms.

The artisans of tomorrow have been educated right here for a number of years already – studying the completely different arts and crafts that was the glory of Italian creativity and have virtually disappeared at the moment.

Right here, know-how will not be banned, however embraced to serve the fingers and the eyes of the artisans. Because it was the case for the workshops from the previous, crafts are taught in a sensible method underneath the information of a grasp in courses akin to: Sample Making and Girls’s Tailoring, Reducing and Males’s Tailoring, Mending, Knitwear, Horticulture, Gardening and Masonry.

By attending these programs for five hours a day and receiving month-to-month wages, many younger folks have had the chance to grasp and admire the true worth of workmanship as an artwork type. They’ve grow to be enthusiastic and are not embarrassed to speak about their job, as a result of they’re enthusiastic about it. Brunello Cucinelli has put life into the fantastic revival of Italian craftsmanship, thus attaching ethical and financial dignity to work – a trait he needs to instill in all graduates of this small faculty of huge desires.

Extra information, go to: The Faculty of Arts and Crafts in Solomeo