On Tuesday, August 2nd, the posh trend retailer Gucci introduced it will settle for the Bored Ape Yacht Membership-affiliated ApeCoin in the chosen US-based shops. The brand new initiative goals to supply Ape holders a very useful alternative to say their standing IRL, by providing unique BAYC-inspired clothes on the market.

To carry the thought to life, Gucci has joint efforts with the supplier of crypto funds BitPay. By taking up $APE, Gucci turns into the pioneering luxurious model to just accept this cryptocurrency as cost, alongside Bitcoin, Ethereum, and others. It’s value noting that 70% of US-based Gucci’s boutiques are accepting over 10 cryptocurrencies to date.

Being on the frontline of the web3, together with blue-chip partnerships with the market leaders like Superplastic, and producing NFTs of its personal, Gucci as soon as once more claims itself as essentially the most breakthrough luxurious trend model to date. Furthermore, such nice help from Gucci marks a big milestone for the $APE token. With solely about half a yr because the launch, ApeCoin has all the probabilities to compete with such cryptos as Ethereum or Solana, given the big-scale PR marketing campaign.

We added ApeCoin and Euro Coin as a result of prospects of our luxurious service provider companions requested for it,” BitPay CEO Stephen Pair introduced, including, “they requested, and we delivered.”

Thus, Gucci as soon as once more proves that the bodily and digital worlds are intently intertwined. Most likely, we’re supposed to look at an unique Gucci x BAYC collaboration within the shortest attainable time. Let’s wait and see.