Actual Authentication’s knowledgeable founders focus on the challenges of recent luxurious authentication

Curiosity within the observe of designer luxurious authentication has grown exponentially over the previous few years simply because the second-hand luxurious items market has additionally expanded. What began with peer-to-peer eBay transactions now spans throughout many e-commerce websites, platforms, and marketplaces the place trend is resold after its first life.

With the second-hand market hovering, the rise of counterfeits turns into a rising concern as effectively. At italist, we often subject authenticity questions from customers as a result of our costs are decrease than what they’re used to seeing for brand-new, genuine designer luxurious (see our italist 101 and pricing articles for extra particulars).

Luxurious authentication is an interesting side and far wanted part of the second-hand market. So to proceed our studying, we reached out to Anastacia Bouzeneris and Jenna Padilla of Actual Authentication, a digital service that gives authentication on luxurious items utilizing innovative know-how.

Actual Authentication founders Anastacia Bouzeneris and Jenna Padilla. Credit score: Actual Authentication

Q: Inform us a bit about your backgrounds. What prompted you to launch Actual Authentication?

A: Actual Authentication was based in 2016 within the USA by Anastacia Bouzeneris and Jenna Padilla, who met whereas working collectively as lead authenticators at a good designer resale firm. Realizing there was a necessity within the trade for a fast, straightforward, and dependable approach to authenticate luxurious items, Bouzeneris and Padilla got here collectively to supply international verification companies for anybody that questions the authenticity of their luxurious merchandise.

We’re utterly enamoured with luxurious and designer trend. We’ve a deep appreciation of the craftsmanship and heritage behind the manufacturers we service which motivates us to uphold the mantra Actual is Higher.

Our crew is set to search out justice for our shoppers and provide a dependable, non-biased supply of regulation to the secondary market.

Q: What companies does Actual Authentication provide?

A: Actual Authentication presents digital knowledgeable designer authentication companies. We service all designer classes together with: purses, watches, eyewear, clothes, jewellery, footwear, scarves, hats, and homegoods (pillows, glassware, and blankets).

We additionally provide documentation together with Certificates of Authenticity and official Written Statements that function the knowledgeable opinion wanted to regain funds from promoting platforms, PayPal, and bank card firms if a counterfeit merchandise is by accident bought.

Actual Authentication additionally presents identifications and truthful market valuations to provide shoppers an concept of what their merchandise is price.

A faux Balenciaga Basic Metropolis bag. Credit score: Actual Authentication

Q: The posh resale market has exploded in the previous few years—gamers like The RealReal have even IPO-ed! How has that impacted your work and the day-to-day as authenticators?

A: Sure, because the market has expanded very quickly over the previous few years, we now have been scaling proper together with it. From day one, we now have prioritized know-how and streamlining our processes. Our customized platform permits us to rapidly and precisely provide the best stage of experience to anybody and everybody within the secondary market on a world scale.

We’ve collected a few of the high consultants within the trade and cultivated a collaborative surroundings for continued studying which we’re very happy with. We doc and monitor all the things to assist present a constant stage of service to all of our shoppers each giant and small. 

Q: Out of all of the authentications you do in every week (or a month), what number of do you discover to be inauthentic? (What’s the proportion of actual objects vs. fakes you see regularly?)

A: Nearly all of the orders we obtain are certainly genuine, however the cut up is just not too huge. It additionally fluctuates over time however roughly 10-20% of orders are counterfeit.

Actual vs. faux Balenciaga Basic Metropolis bag comparisons. Credit score: Actual Authentication

Q: What are the three best tell-tale indicators of an inauthentic designer purse? Are sure sorts of objects tougher than others to research?

A: There are actually completely different grades of counterfeit objects. We usually see trending objects counterfeited at greater ranges since they are going to be vastly looked for within the market.

The best approach to determine counterfeit merchandise is the general materials high quality, serial quantity inconsistencies, and {hardware}.

Q: That are the toughest manufacturers to authenticate? What makes them difficult?

A: Hermès and Chanel are essentially the most advanced manufacturers to authenticate. You actually need to know precisely what you’re on the lookout for because the counterfeiters are pumping out such top quality.

Q: I really feel like fakes have gotten a lot significantly better over the previous few years. How a lot “persevering with schooling” do it’s important to do to be able to keep sharp in your authentication work?

A: They completely have. We’re persevering with our schooling, monitoring knowledge, documenting developments and enhancing our inside processes every day. It actually requires the entire above to remain up to the mark. 

Actual vs. faux Gucci Marmont bag comparisons. Credit score: Actual Authentication

Q: Do you have a look at various things when authenticating a classic/resale piece vs. a model new or very up to date merchandise?

A: Manufacturers are at all times altering up their manufacturing so sure, classic elements can be vastly completely different from extra up to date ones. With this, it’s essential to doc and even have timelines for manufacturing modifications memorized.

Our database is sort of intensive so timelines and comparability references are one thing that we now have a deep understanding of.

Q: Inform us about your course of and SmartDatabase Scan know-how.

A: We analyze each side of an merchandise that’s submitted, from normal product data all the best way all the way down to the denier of a sew. Every order is reviewed by two or extra of our highly-trained authentication consultants and run by our proprietary Good Database Scan™ know-how. Good Database Scan™ cross checks quite a few knowledge factors inside our system and identifies any purple flags which may be recognized.

Dior Cannage bag actual vs. faux comparisons. Credit score: Actual Authentication

Q: Which internet sites (or sorts of websites) do folks typically need to be cautious of, and which internet sites (or sorts of websites) are “secure?”

A: Websites which can be actively monitoring or regulating their listings for counterfeit objects are at all times going to be safer and extra dependable for customers. The bipartisan SHOP SAFE Act was launched in early 2020 and if handed, will maintain web platforms liable underneath trademark regulation for third-party websites promoting counterfeit items bought on the platform.

They are going to be required to place forth affordable efforts to fight counterfeit exercise on their websites. It’s essential to know that not all platforms are working this manner but, however those that do usually present data round their efforts inside their FAQ or elsewhere on their web site. 

Q: Have you ever ever had a case of an inauthentic merchandise that you simply evaluated truly come from the first-hand market (a good e-commerce web site)?

A: It’s not too widespread however sure, return fraud is actual. It’s a difficult scenario to assist our shoppers navigate, nevertheless it does occur. Return fraud is when a scammer will buy an genuine merchandise from a division retailer after which return a top quality counterfeit instead. The counterfeit merchandise is just not prone to be detected by gross sales associates as a result of they don’t seem to be skilled at a excessive sufficient stage to detect top quality counterfeits.

We’ve skilled firsthand situations the place gross sales associates take only a fast look on the merchandise earlier than accepting the return. You’ll be able to actually by no means be too cautious nowadays, and if one thing simply feels off in regards to the merchandise, there’s a great probability you’ve been duped. 

Credit score: Actual Authentication

Q: What’s the craziest factor you’ve ever seen in your authentication work?

A: What surprises us each time is seeing designer objects with a unique model’s elements on them. Many individuals would by no means guess this, however manufacturers share manufacturing amenities and typically issues get slightly blended up.

High quality management points are prevalent in any manufacturing course of, nevertheless it at all times offers us a kick to see the flaw make it to the secondary market. 


Thanks once more to Anastacia and Jenna for giving us a glimpse into the thrilling world of luxurious authentication, and discussing how the method has modified with larger volumes of consumers, sellers, and doubtlessly doubtful merchandise.

Verify them out on Instagram for extra side-by-side actual vs. faux comparisons!


If you happen to loved this publish, you would possibly like: The Queen of Milanese Designer Resale, Q&A with Stacie from the Luxe Hunt Weblog, and Sustainable Model Icon: Tess Montgomery.

Store italist for as much as 40% off on over 200,000 up-to-the-minute luxurious fashions for ladies, males, and youngsters from main manufacturers like Golden GooseFendiGucciMiu Miu, and plenty of extra—direct from Italy’s best boutiques to your door.