Indian social media drags Gucci for $3,500 caftan


June 3, 2021 | 5:01pm | Up to date June 3, 2021 | 5:01pm

Time to raid Grandma’s closet.

Gucci has discovered itself within the sizzling seat as soon as once more as South Asian consumers have taken to social media to blast the model for cultural appropriation — this time for hawking a $3,500 floral tunic that some have stated look equivalent to $5 kurtas.

The Italian style home included the piece in its newest ready-to-wear assortment.

“Crafted from natural linen, this kaftan is enriched with a floral embroidery and self-tile tassels,” learn the unique description for the merchandise on, earlier than the web site was up to date with a shorter model.

Gucci writes that the type first appeared in its 1996 line and is an “integral a part of the Home aesthetic,” because the model has reimagined it over time with “new supplies and fashionable particulars,” in line with the Impartial.

Caftans have been worn in conventional gown by women and men of Asiatic cultures for hundreds of years. The type was popularized globally in the midst of the previous century.

Equally, a kurta is a tunic with roots in Central and South Asia, particularly India, the place many are slamming Gucci for the conspicuously overpriced piece.

“Sudden layering with tracksuit items defines a complete new strategy to interpret the garment, giving it a shocking twist,” the designer merchandise’s description goes on to counsel, alongside pictures of a match mannequin carrying the shin-length shirt with inexperienced monitor pants and sneakers.

“Gucci promoting an Indian kurta for two.5 lakhs? I’ll get the identical factor for 500 bucks,” wrote one Twitter consumer using Indian forex — stating the everyday value of a kurta is one-five-hundredth of what Gucci is charging.

One other critic recommended one higher: “Gucci sweetie I’ll purchase you this very same kurta from Sarojini market [for] lower than $5.”

“Gucci be promoting this kurta for 4,550 [Canadian dollars] and I’m like …. Who’s shelling out that form of $$$ for a kurta that ammi [Mom] purchased me from Murree’s Mall Street for 300 rupees,” wrote Toronto-based journalist Tazeen.

The century-old model is probably not sweating this controversy, because the lots are at present tuned in to the making of the sure-to-be blockbuster biopic “Home of Gucci.” Adam Driver and Girl Gaga star as Maurizio Gucci and his spouse, Patrizia Reggiani, within the story of style royalty and homicidal tragedy.

The Gucci fam has not been fast to embrace the movie, telling the Related Press in April that they’re “really disillusioned” with the movie’s sensationalism and inaccuracies, in line with Patrizia Gucci, a cousin of Maurizio’s (and no relation to his spouse).

Among the many inheritor’s many complaints, Patrizia stated that Al Pacino is simply too “fats” and “quick” to depict her grandfather Aldo Gucci, whom she described as tall and good-looking, “like all of the Guccis.” Jared Leto’s flip as her father, Paolo, is simply as upsetting. “Horrible, horrible. I nonetheless really feel offended,” she stated.


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