Promoting – Paid collaboration with Wempe
Custom is one thing very treasured within the fast-moving style trade. Longevity is changing into increasingly uncommon. However in all of the hustle and bustle of quick style there’s an space that stands for “a lifetime”. For “day by day” and that for a few years. I am speaking about jewellery, in fact.
Every of us owns a chunk of knickknack that’s related to nice emotional worth. Be it the engagement ring or the bracelet that our grandma bequeathed to us. The watch that now we have been saving on for therefore lengthy, or the necklace that our favourite particular person gave us for a really uncommon event. Or with which now we have rewarded ourselves for a particular achievement in our life. Jewellery has at all times had a particular fascination for me, and sure, there’s hardly a lady whose eyes don’t sparkle on the sight of a diamond with the dear stone …
If I consider the items which are of such particular worth that they’re even inherited and are among the many most stunning presents we will get from our favourite folks, then jewellery is sort of at all times the highest precedence. A phenomenal piece of knickknack can enchant, typically additionally has an emotional worth and sometimes accompanies the wearer for an entire life. I’m actually not exaggerating after I evaluate actual jewellery with artwork, as a result of the manufacturing of a single piece requires numerous steps, which additionally happen within the 12 months 2020 largely solely by loving handwork.
An organization that has at all times stood for this excessive stage of workmanship, and that as a German model within the absolute jewellery -Elite might declare is Wempe . A household enterprise that 1500 noticed the sunshine of day in Elsfleth, Decrease Saxony and since 1907 is at dwelling in Hamburg – the place it’s now within the fourth era of the household.
Wempe is an organization that For a few years I’ve valued and admired the truth that I at all times sustain with the instances and but at all times stay classically elegant and by no means lose myself in developments. And I’m delighted with all my coronary heart that we’re working collectively for a really particular anniversary this 12 months.
Jewellery by girls for ladies – the imaginative and prescient of BY KIM
Earlier than I agree 20 years the jewellery model BY KIM born, named after Kim-Eva Wempe. The model was created when the entrepreneur observed that she might not discover the items from different producers with which she was 100% recognized. She realized that within the trade nearly completely males create jewellery for ladies. Along with Anja Heiden and Catherine Plouchard, Kim-Eva Wempe introduced BY KIM to life – with the imaginative and prescient of making “jewellery by girls for ladies”. An enormous step for Wempe – as a result of with BY KIM the jeweler turned a producer.
The good factor, and right here we’re once more as regards to custom: Catherine Plouchard continues to be artistic director of BY KIM and Anja Heiden CEO jewellery – a model with concentrated feminine energy, so to talk.
However what precisely does BY KIM off? Personally, I’d describe the model as “timeless meets trendy”. BY KIM jewellery outlasts fast-moving developments and nonetheless has its finger on the heart beat. Trendy classics. As a result of let’s be sincere: style jewellery is nice, and sure, one thing very extravagant is welcome right here. But when we put money into a high-quality, “actual”, handcrafted piece of knickknack, then it ought to be timeless – however with nice consideration to element. Every of the BY KIM traces has an unmistakable design language that’s mirrored in every particular person piece. “Helioro BY KIM”, for instance, stands for twisted gold strands, the road “Rhythmus BY KIM” permits oval components to merge.
My private favourite : the road “ Puntino BY KIM “, which I wish to dedicate myself to in the present day. Each single piece that I put on within the photos comes from this line. At Puntino BY KIM, filigree diamonds meet pearls, treasured stones and a whole lot of love for element.
Thrilling information: Within the BY KIM manufacturing course of, unrestrictedly recycled gold from secondary deposits is used.
The items are all made within the Wempe studio in Schwäbisch Gmünd. Made in Germany – with a BY KIM piece of knickknack, that signifies that the standard crafts of a goldsmith, stone cutter and metallic caster meet essentially the most trendy pc expertise within the studio. The prototypes of the BY KIM merchandise are created with 3-D printers, for instance, earlier than the originals are finely crafted.
“20 Years BY KIM “ought to in fact be celebrated appropriately, and so for this big day a rare necklace made as a part of the Puntino line. A complete of ten cinnamon-colored sensible minimize diamonds are lined up on the filigree chain, the nice necklace is rounded off by ten golden “candles”. Collectively they symbolize the 20 Candles that remember the 20th birthday.
The necklace “ Puntino 19 Candles BY KIM “is accessible in two variants – in 18 okay white and rose gold.
A really particular piece of knickknack, which is however an on a regular basis companion. Trendy, timeless, delicate and on the similar time extraordinary. A spotlight that shall be with us for a really very long time. And by the way in which, it goes simply as properly with the informal on a regular basis look with a cardigan because it does with the elegant gown. An absolute all-rounder!
Now I’ve some particular information for you: SALE is one thing that isn’t within the excessive jewelery sector happens. And that’s additionally the case with treasured, timeless items of knickknack. As a way to “give presents” to clients, Wempe goes for the primary time on this event – and that’s the reason it’s so particular – the step of a promotional value and provides each variants of the enchanting necklace for a complete of two months, from 20. September to 20. November 2020 at a preferential value of two. 975 Euro as an alternative of the conventional listing value of three. 100 euros – each within the on-line store and in all Wempe branches. Nonetheless not a cut price, in fact, however it should not be. The proper event for a jewellery funding, I’d say, is not it?