Kirsten Hedwig Rondot is likely one of the founders of the sustainable truthful trend label CircleStances , which 2018 was based by 4 college students with the deep need to deliver trend with a conscience into individuals’s consciousness. In an interview with the Honest Vogue Weblog she answered six questions.

Why did you determine to provide truthful trend as an alternative of standard trend?

To cease local weather change, the style business should additionally go inexperienced. This requires younger, recent corporations with good concepts and an actual mission to vary the world. We need to turn into a inexperienced various for everybody who’s on the lookout for extraordinary types. And thus improve the proportion of truthful trend available in the market, shield animal habitats and make an actual distinction. For us, the query is extra, why ought to one select standard trend as an alternative of truthful trend? We predict truthful manufacturing circumstances for individuals and nature needs to be a matter after all for a very long time.

How did you give you the title “CircleStances”? Does it stand for one thing particular?

It was essential to us that our title not solely sounds cool, but additionally has a that means and displays the perspective behind our garments. After which out of the blue there was a flash of inspiration: CircleStances – a play on phrases made up of the English phrases “Circle” and “Circumstances”. Circle stands for Earth, Circle of Life. Circumstances stands for the circumstances, the best way we dwell and cope with our world. We need to draw consideration to the issues that exist, but additionally present an strategy to do higher. Local weather change, Fridays for Future, that issues are going flawed in our world and one thing needs to be finished is evident. Our motifs spherical off the image, as a result of they need to present precisely that after they fly aside or collectively. That a lot is on the brink and the earth is already altering. However above all, that it’s by no means too late to take a step in the proper path and make a distinction. Through which path you learn our shirts is as much as you. In any case, we need to make a distinction with small issues and be sure that our animals “get their triangles again”.

Your clothes is totally vegan and you might be dedicated to defending endangered species. Is animal welfare a matter near your coronary heart?

Undoubtedly! With CircleStances we need to be sure that our world stays as colourful and numerous as it’s. Each animal is extraordinarily essential to our ecosystem and deserves our safety and respect. We do not simply need to cast off unfair circumstances within the trend business. With each assortment we’re dedicated to a venture that protects the habitats of animals and thus retains our world in steadiness.

Are you able to inform just a little about yours new crowdfunding marketing campaign, “ Scottish Highlands “, inform?

Ours Scottish Highland Assortment is a really particular one for us. With it we need to shield the habitat of the animals within the Highlands – however we will solely do that with the help of the sustainable group! The previous few months haven’t been a stroll within the park for us as a good trend startup. Many native shops we work with are in a troublesome state of affairs because of the pandemic and can’t, as typical, pre-order sweaters for the autumn. For a very long time there was subsequently an enormous query mark behind our Scottish Highlands assortment. We thought forwards and backwards after which determined: With the group we will make our new assortment a actuality and shield the animals within the Highlands. For this reason our sweaters can already be pre-ordered on Startnext. We’re very completely happy about everybody who helps us to make the dream of our Scottish Highlands assortment come true!

What supplies are used to your garments ?

Our merchandise are GOTS licensed and produced from 100% natural cotton from sunny Izmir. Why natural cotton? As a result of it solely wants 1 / 4 of the water that’s used for standard cotton. And no pesticides or chemical substances that hurt nature are used. After the harvest, animals graze within the fields to fertilize the crops and thus provide the earth with the mandatory vitamins. By utilizing natural cotton, we will additionally enhance residing and dealing circumstances for many individuals. Our associate Bülent helps 100 farmers within the Bergama area, north of Izmir, in changing their fields to natural farming.

And the place are the CircleStances clothes made?

All our types are made beneath truthful circumstances by our buddies Mehmet and Koray is produced in Izmir, Turkey. In order that the love for our merchandise additionally lasts at second look, we present each single step of manufacturing on an interactive map – from cotton seeds to the wardrobe. A QR code is sewn into every of our clothes that tells the story behind it. As a result of we expect: Transparency is the important thing to a trend business that offers pretty with nature and folks.

Picture supply: © CircleStances