Jan Schultheis and Valentin Oberle are the founders of the sustainable truthful vogue label Asante Sanaa , which is truthful and sustainable T-shirts for men and women printed with motifs by Tanzanian artists. In an interview with the Honest Vogue Weblog you answered seven questions.
What motivated you to discovered Asante Sanaa?
We had lots of contact with mates and kinfolk in Tanzania throughout your complete Corona interval. Lots of them are doing badly because of the financial penalties of the Corona disaster. Artists are additionally amongst our mates in East Africa, and we significantly wished to assist them. The concept of founding an artwork vogue label in response to this case was a basic flash of thought. After we noticed the primary motifs from the primary artists, we have been instantly hooked and started to see nice potential in Asante Sanaa. Our renewed ardour for East African artwork has grown day-after-day since then. So Asante Sanaa may in a short time change into an necessary a part of our dedication in Tanzania.
Why did you resolve to provide truthful vogue as an alternative of standard vogue?
Our mission to carry the fantastic thing about East African artwork to Germany by vogue is simply the tip of the iceberg. We’re solely there when we have now created a sustainable and accountable label on a holistic foundation. For us, this contains not solely social and cultural features, but in addition, above all, ecological sustainability. Now we have already 2018 entered East African truthful vogue with our different label Matema. That we wished to do that step straight with Asante Sanaa was a matter after all for us from the start.
How did you provide you with the title “Asante Sanaa”? Does it stand for one thing particular?
Asante Sanaa is Kiswahili, which is spoken in East Africa. Asante sana, with simply an “a”, means thanks very a lot. In case you add the second “a”, you get our title Asante Sanaa, which suggests “Because of artwork!” means. This isn’t solely a chic play on phrases but in addition completely displays our enormous appreciation for artwork!
How do you discover the artists who’re chargeable for your T-shirts Create designs?
As a result of we have now already lived in Tanzania for a very long time and thru our Matema label, we have already got a comparatively massive community in Tanzania. That paid off significantly properly on this state of affairs. We simply requested everybody we all know in Tanzania to provide us the contacts of as many artists as doable. The artists additionally supported one another very properly and handed many contacts on to us. So we have been in a position to attain numerous artists.
Which supplies are used to your T-shirts?
Our T-shirts are 100% natural cotton that’s grown in Tanzania in a small farmer’s cooperative. There the cotton is grown on a thick humus layer with out synthetic irrigation, which in distinction to traditional cotton from e.g. India results in a water saving between 40 % and 90%, relying on the precise sort of cultivation and rising space.
The place is the clothes made?
In Tanzania, cotton is first processed into yarn, then into materials. Then the materials go throughout the border to Kenya, the place the completed T-shirts are sewn. Now we have personally visited all locations in our price chain and might say with a transparent conscience that our shirts are made completely truthful. Give sweaters, jackets, and so on.?
We’ll hear fastidiously to the subsequent message that artwork whispers to us and that can take us alongside. Nonetheless, different merchandise are at all times a query of producing choices. Particularly since truthful manufacturing is an absolute should for us, the choices in East Africa are presently considerably restricted. However we’re positive that we are going to shock you with some cool concepts within the yr 2021. Artwork is aware of no borders, we are going to take that to coronary heart. Be curious, we look ahead to you following us and changing into part of the exhibition!
Picture sources: © Asante Sanaa