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London Jewelers lights up 2021 with a brand new jewellery salon

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December 23, 2020 | 12:32pm | Up to date December 23, 2020 | 12:34pm

It’s a contemporary, new search for London Jewelers’ flagship at Americana Manhasset, the place all that glitters is silver and gold.

The venerable, family-owned jeweler is ushering in 2021 with an ultra-luxe, just-renovated jewellery salon, the place a modern-meets-Artwork-Deco vibe is brilliantly lit and forward-looking. “We at all times assume that whenever you stroll into a jewellery retailer to purchase one thing treasured, all the sunshine ought to symbolize heat, hope and love,” says Sweet Udell, London’s president.

Interior, back left of London Jeweler's Flagship store, Manhasset, NY
Worldwide jewellery manufacturers have a brand new house on the rework of the salonAndrea Brizzi

A textured glass façade heralds the open, ethereal house impressed by the luxurious of a chic Parisian condo. Udell, who re-imagined the shop, sourced the artisanal lights in Paris. Standout big glass orbs and an infinite necklace-like golden chandelier assist add to the shimmer of the 4,000-square foot house.

A world-class assortment of superb jewellery from manufacturers together with Buccellati, Chopard, David Webb, Gucci, Messika, Mikimoto, Piaget, Pomellato, Roberto Coin and Vhernier are illuminated in mirrored, marble and Lucite show circumstances. There’s an space devoted to Chanel Positive Jewellery highlighted with a golden display screen that may be a replica of the unique one present in Coco Chanel’s condo. And a Bvlgari boutique proffering an expanded assortment of the model’s coveted jewellery, watches and equipment is show-stopping. Heart stage of the redo, overstuffed chairs and couches beckon for lounging amid the luxurious. “We wished to welcome individuals with a residential really feel,” says Udell, who’s wanting ahead to entertaining on the retailer quickly, and encourages individuals to loosen up right here.

The diamond area of London Jeweler's Flagship store, Manhasset, NY
The diamond bar at London Jewelers’ flagship at Americana ManhassetAndrea Brizzi

She believes that after 4 generations and 94 years later, the enterprise ought to really feel like a house. For the luckiest, there’s a non-public VIP room for perusing all the dear treasure on provide in a discreet, unique surroundings that features a fully-stocked bar and a complete wall comprised of gem stones. After a troublesome yr, this glowing renovation displays optimism for 2021. Says Udell, “We’ll all be celebrating once more quickly.”

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