March 2, 2021 | 4:54pm | Up to date March 2, 2021 | 4:54pm
Joanna Smalls and Lily Aldridge mannequin seems for Ralph Lauren and his newly launched subscription attire rental program, thelaurenlook.com.
Courtesy of Ralph Lauren
Ralph Lauren has launched a brand new lease on way of life.
America’s most iconic designer unveiled at present a subscription attire rental program along with his most accessible ladies’s model, Lauren Ralph Lauren.
Like the style rental pioneer Hire The Runway, together with Nuuly, Le Tote and different opponents within the booming class, the platform permits prospects to maintain their suits contemporary whereas procuring extra sustainably.
A month-to-month membership to TheLaurenLook.com begins at $125 with limitless swaps and complimentary transport each methods. The initiative consists of Lauren, Lauren Lady and Lauren Petite, with sizes starting from zero petite to 24W. The positioning will characteristic about 600 items, together with daywear, special day, denim and loungewear. For spring, assume crisp navy suiting, tie-front broadcloth attire and floaty floral skirts.
“The Lauren Look permits us to discover a wholly new mannequin tapping into the rising concentrate on the sharing economic system and revolutionizing how we have a look at style consumption,” says David Lauren, Chief Innovation and Branding Officer.
Right here’s the way it works: A subscriber browses the positioning, inserting 10 or extra items in a digital style closet and highlighting favorites. The corporate sends 4 of the picks in a cargo, and as quickly as all the return is in transit, a brand new order will go away. For a $7 upcharge, a member can hire 4 particular gadgets with expedited transport.
Clothes are dry cleaned utilizing unhazardous merchandise between leases and “keepers” can be found for buy at a reduction, normally about 1/three decrease than retail. When the gadgets attain their rental cap, the corporate will donate them to Delivering Good, a non-profit benefiting at-risk households and youngsters.
Take it from Ralph. In terms of your wardrobe, sharing is caring.