March 2, 2021 | 4:54pm | Up to date March 2, 2021 | 4:54pm
Joanna Smalls and Lily Aldridge mannequin seems for Ralph Lauren and his newly launched subscription attire rental program, thelaurenlook.com.
Courtesy of Ralph Lauren
Ralph Lauren has launched a brand new lease on life-style.
America’s most iconic designer unveiled right this moment a subscription attire rental program along with his most accessible ladies’s model, Lauren Ralph Lauren.
Like the style rental pioneer Hire The Runway, together with Nuuly, Le Tote and different rivals within the booming class, the platform permits prospects to maintain their matches contemporary whereas buying extra sustainably.
A month-to-month membership to TheLaurenLook.com begins at $125 with limitless swaps and complimentary transport each methods. The initiative contains Lauren, Lauren Lady and Lauren Petite, with sizes starting from zero petite to 24W. The positioning will function about 600 items, together with daywear, big day, denim and loungewear. For spring, assume crisp navy suiting, tie-front broadcloth attire and floaty floral skirts.
“The Lauren Look permits us to discover a completely new mannequin tapping into the rising concentrate on the sharing economic system and revolutionizing how we have a look at style consumption,” says David Lauren, Chief Innovation and Branding Officer.
Right here’s the way it works: A subscriber browses the location, inserting 10 or extra items in a digital style closet and highlighting favorites. The corporate sends 4 of the picks in a cargo, and as quickly as your complete return is in transit, a brand new order will depart. For a $7 upcharge, a member can lease 4 particular objects with expedited transport.
Clothes are dry cleaned utilizing unhazardous merchandise between leases and “keepers” can be found for buy at a reduction, normally about 1/three decrease than retail. When the objects attain their rental cap, the corporate will donate them to Delivering Good, a non-profit benefiting at-risk households and youngsters.
Take it from Ralph. In the case of your wardrobe, sharing is caring.