The brand new flagship boutique will characteristic Jung Lee’s art work primarily based on the message from the model’s SS21 womenswear assortment.

Picture Credit score: Courtesy of Saint Laurent

Korean artist Jung Lee has partnered with Saint Laurent to create an set up for its newly opened flagship retailer situated in Seoul, South Korea. Greatest recognized for her images of text-based mild installations, Lee’s art work within the type of a message from the model’s womenswear Summer time 21 assortment, ‘I want you had been right here’, takes the centre stage. 

The 2-level flagship retailer, located alongside Seoul’s purchasing district, is constructed with black-and-white marble partitions and flooring. Shiny and matte shelvings are additionally put in in addition to suspended hanging rails. A choice of the model’s Rive Droite items additionally embellished the house and total, it’s a reflection of the “minimalist and timeless sophistication of the Artwork Deco type.”

The inauguration was a star-studded affair with quite a few Korean celebrities noticed together with Rosè, the lately appointed world ambassador for the high-end vogue model. The BLACKPINK member was immaculately wearing a black blazer over a polka dot shirt and a pair of pleated black shorts. To spherical up the outfit, she accessorised with a golden chain belt and a hobo bag.

The boutique affords a wide array of merchandise starting from the model’s ready-to-wear, leather-based items and equipment for men and women collections.

Saint Laurent Cheongdam Boutique

436 Apgujeong-ro

Gangnam-gu, Seoul, South Korea