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Funds raised will assist communities in occasions of want

OTTAWA, June 30, 2022 (GLOBE NEWSWIRE) — The Canadian Purple Cross introduced right this moment the launch of the 19th annual giving marketing campaign with Walmart Canada for catastrophe aid and preparedness. For the month of July, Walmart clients might be invited to donate to Purple Cross on the checkout in shops and on Walmart.ca. Along with the funds donated, Walmart Canada will even contribute a further $1 million to assist communities in want.

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The assist from Walmart, their associates, and clients, is significant to the Red Cross as extra frequent and sophisticated emergencies come up, and group assist is required each throughout and after emergencies and disasters.

Walmart Canada helps the dedication of the Purple Cross in constructing resilience in communities throughout Canada, in addition to internationally. Along with the funds contributed through the annual marketing campaign, Walmart Canada has additionally supplied assist for different Purple Cross initiatives, reminiscent of:

  • The Ukraine Humanitarian Disaster Attraction, with a donation of $270,000 together with an worker giving match.
  • The Pleasant Calls Program, with a donation of $250,000. This system addresses loneliness and isolation by common telephone calls and serving to to attach folks to their local people.
  • By offering supply vehicles for the Toronto Cellular Meals Financial institution the place Purple Cross personnel delivers packaged meals hampers to shoppers who’re unable to entry conventional meals banks.

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“The continued assist of Walmart Canada helps the Canadian Purple reply to emergencies and disasters throughout the nation, whereas sustaining a deal with serving to communities to strengthen their resilience,” stated Jean-Philippe Tizi, Chief Emergency Officer, Canadian Purple Cross. “We’re very grateful for this ongoing assist, and we thank Walmart, together with its workers and everybody who contributes to this annual marketing campaign. Your contributions make a distinction to these in pressing want.”

“The Purple Cross is vitally necessary in serving to construct sturdy communities throughout their biggest occasions of want. And we’re proud to assist them and the unbelievable work they do as a part of our journey to change into a regenerative firm,” stated Rob Nicol, Vice President Communications and Company Affairs. “Together with our associates throughout the nation, we’re gearing up for an additional profitable marketing campaign so we encourage everybody to provide generously.”

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Walmart Canada is the most important company companion of the Canadian Purple Cross. Over the previous 18 years of the annual marketing campaign, Walmart Canada, together with its associates and clients have helped increase greater than $60 million for the Purple Cross.

Concerning the Canadian Purple Cross

Right here in Canada and abroad, the Purple Cross stands prepared to assist folks earlier than, throughout and after a catastrophe. As a member of the Worldwide Purple Cross and Purple Crescent Motion – which is made up of the Worldwide Federation of Purple Cross and Purple Crescent Societies, the Worldwide Committee of the Purple Cross and 192 nationwide Purple Cross and Purple Crescent societies – the Canadian Purple Cross is devoted to serving to folks and communities in Canada and around the globe in occasions of want and supporting them in strengthening their resilience.

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About Walmart Canada

Walmart Canada operates a series of greater than 400 shops nationwide serving 1.5 million clients every day. Walmart Canada’s flagship on-line retailer, Walmart.ca is visited by 1.5 million clients each day. With greater than 100,000 associates, Walmart Canada is one in every of Canada’s largest employers and is ranked one of many nation’s prime 10 most influential manufacturers. Walmart Canada was not too long ago acknowledged as a LinkedIn High Firm of 2021 and was additionally named one in every of Canada’s hottest manufacturers (primarily based on Google searches). Walmart Canada’s in depth philanthropy program is concentrated on supporting Canadian households in want, and since 1994 Walmart Canada has raised and donated greater than $500 million to Canadian charities. Further data could be discovered at walmartcanada.ca and on Walmart Canada’s social media pages -– FacebookTwitterInstagram and LinkedIn.

Media Contacts         

Canadian Purple Cross:

English Media Line: 1-877-599-9602

French Media Line: 1-888-418-9111

Walmart Canada:

Felicia Fefer, Company Affairs, Felicia.Fefer@walmart.com

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