On Wednesday, Trend to Determine introduced the launch of a limited-edition capsule assortment designed in collaboration with plus-size mannequin and activist Tess Holliday. The gathering, titled #EFFYOURBEAUTYSTANDARDS along side Holliday’s social media motion of the identical identify, is made up of 10 streetwear-inspired items, from hoodies and joggers to crystal barrettes that spell out phrases like “FAT,” “QUEER,” and “AF.”
Trend to Determine is an internet retailer for plus-size girls that affords new gadgets each day — all of that are priced to promote — they usually additionally collaborate repeatedly with actors and influencers like Gabrielle Union, Sarah Rae Vargas, and Danielle Brooks.
Holliday’s #EFFYOURBEAUTYSTANDARDS motion launched in 2016 to inspire girls around the globe to embrace their our bodies by posting unaltered pictures of themselves on-line. It rapidly went viral, with girls in all places just about supporting one another. In actual fact, it garnered a lot press that TIME named Holliday considered one of probably the most influential individuals on the web. (Informal).
The capsule assortment was created to assist The Trevor Challenge, a nonprofit group that serves LGBTQIA+ youth. “As a queer child rising up down south who wasn’t overtly out, I had so many moments in my life the place I might have benefited from the life-saving, life-affirming work that The Trevor Challenge does,” she says in a launch. “It’s so very important to assist our LGBTQ+ youth — not everybody has the neighborhood they want in arduous occasions.”
In keeping with Holliday, she looked for a model associate to collaborate with for years, however was by no means with the ability to one which didn’t “water down the message of #EFFYOURBEAUTYSTANDARDS.” After discovering FTF, the Trevor Challenge was an apparent third associate. “[FTF] let me have artistic management, solid the fashions I wished, and helped me make this probably the most numerous marketing campaign doable,” Holliday mentioned within the launch. “I hope when individuals see these photos, they really feel represented and rather less alone.”
For the marketing campaign, Holliday hand-selected 12 tastemakers that she believed had been consultant of the capsule’s mission of variety and inclusivity. Of the bunch is Nadia Aboulhosn, Jari Jones, Gil Natalia Narvaez, Simone Mariposa, Jazzmyne Jay, Natalie Drue, and extra.
Store the gathering, which is obtainable in sizes 0-4X and priced between $24.99 and $99.9, on FashionToFigure.com right now.
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