What’s a nightlife woman to do when there aren’t any events? Dress up in AMEN clothes and dance the evening away (in additional intimate settings)!
For sure, the previous yr has put every thing the other way up. Whereas loungewear, athleisure, and informal types have been the go-to attire for social distancing, 2021 is prone to see a return to normalcy—and we are able to’t watch for issues like dressing up, going out, and dancing to return.
AMEN is a label you might not know, however whose types and aesthetic you most likely miss. This vacation season, there’ll nonetheless be loads of causes to get glammed up, so we reached AMEN’s founders to debate what the longer term holds for sparkly, shimmery, and embellished attire and equipment.
Q: Inform us a bit in regards to the background of AMEN. What impressed the launch of the label in 2003?
A: AMEN launched in 2003, from the collaborative dream of two artistic manufacturing corporations: Jato (world chief in analysis, creativity, and embroidery for prêt-à-porter and couture) and Olmar and Mirta (producers of Rick Owens clothes). Collectively, they wished to realize the objective of showcasing their distinctive capabilities and design concepts.
We’re the forefathers of minimalist maximalism, elaborations paired with simplicity.
Q: Inform us in regards to the themes you contact on with the collections. What evokes your design course of?
A: The recurring theme for AMEN clothes and accessories collections are music, and the good ladies that left a mark in time. “Female magnificence to the rhythm of the golf equipment that made historical past.”
Q: What makes AMEN clothes particular? What are the small print, supplies, or elaborations which can be distinctive to the model?
A: AMEN makes use of elaborations as a trademark—handmade embroidery, patches, prints, and manufacturing that maintain as much as couture requirements. Easy but flattering traces should be matched with embellishment.
Q: AMEN clothes is colourful, sparkly, and really vibrant—good for occasions and pink carpets, and so forth. What’s the significance of evening-wear or “assertion” items now, whilst many occasions and events are on maintain as a consequence of COVID-19?
A: Though on this interval of COVID-19 there are fewer events for events and pink carpets, ladies need to categorical themselves and really feel lovely, even in non-public events. We imagine that quickly we will likely be again to regular, and the need to bop and socialize will likely be simply as a lot, if no more than earlier than!
Q: What’s the significance of expert craftsmanship to AMEN?
A: Our potential to fabricate, in addition to having the ability to experiment with artistic concepts, makes AMEN totally different from many different manufacturers. We produce our personal clothes and imagine in a brief manufacturing provide chain, which ensures high-quality luxurious attire at a extra inexpensive worth.
Q: What’s the aesthetic essence of AMEN clothes? Which guidelines or tips do you prefer to abide by?
A: I’ll summarize with two adjectives: we’re the forefathers of minimalist maximalism, elaborations paired with simplicity.
Q: Who’s the quintessential lady who wears AMEN clothes?
A: A lady who loves vogue, however isn’t a sufferer of it. She isn’t obsessed by it, she will select based mostly on her personal character, which she prioritizes over traits.
An AMEN gown is without end.
Q: What does the longer term appear to be for AMEN? What’s the product roadmap?
A: We’re a distinct segment model. We talk our values and span between a number of generations. The idea of timelessness on a gown that we put days of labor into manufacturing is what sustainability really means to us. Smarter useful resource allocation that lasts longer in time. Our high precedence mission is making ladies really feel lovely.
Q: As an insider, what are your favourite spots in Milan to eat, take aperitivo, and store? Favourite bars? Greatest historic/touristic spots to see? Are there any locations you’d recommend our readers not miss in the event that they go to?
A: Milan is our second house, we’re positive that quickly it’s going to emanate the power that made it Italy’s vogue capital as soon as extra. I solely eat pizza at Le Specialità, skinny and extremely gentle. If I need to eat someplace extra non-public I like Giacomo Bistrot. When you like techno music, Volt is the membership for you.
There are a number of locations I might advocate, however I’d prefer to recommend one proper subsequent to our showroom, Villa Necchi Campiglio, a really suggestive former non-public home turned museum.
Uncover your entire AMEN clothes and accessories assortment on italist and take a look at different Italian designer interviews: Charlie Luciano, Emanuela Caruso, and Mr&Mrs Italy.
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