An prolonged lockdown, closed retailers, lacking gross sales, journey restrictions and the cancellation of occasions: COVID has exacerbated the already troublesome state of affairs within the style trade. As well as, there are particular working situations (house workplace, short-time work) and challenges akin to local weather change, which hovers just like the sword of Damocles over the worldwide growth targets of the trade. In brief: It must be rethought!

After the virus had unfold quickly final spring, corporations worldwide seemed for options and new concepts. From the sudden hype about Instagram Reels and IGTV (have you ever already seen our new episode Journelles TV ?) About purely digital style reveals by means of to panel discussions by way of zoom, which was supposed as a bridge, is now turning into a long-term development, based on Berg. Additionally the annual “The State of Vogue Report 2021” revealed by BoF and McKinsey makes the rising significance of digital channels clear.

As well as, matters akin to social justice and Equity will develop into much more essential sooner or later. “2021 will likely be a yr through which the wheat will likely be separated from the chaff. It is determined by how progressive an organization is, ”Berg explains to Amed in an interview with Zoom. No matter this, rather a lot additionally is determined by exterior influences (vaccination fee, climate, mutations).

Journey will likely be decreased nicely into the yr, each worldwide in addition to nationwide. It is going to take time for the entire thing to normalize once more, ”says Berg.