Twitter drama too much? Mastodon, others emerge as options
The Mastodon website is proven on a wise cellphone in Oakland, Calif., on Friday, Nov. 11, 2022. Websites like Mastodon and even Tumblr are rising as new (or renewed) options to Twitter. Credit score: AP Picture/Barbara Ortutay

Twitter has been a little bit of a multitude since billionaire Tesla CEO Elon Musk took the helm, slicing the corporate’s workforce in half, upending the platform’s verification system, sparring with customers over jokes and acknowledging that ” dumb issues ” may occur as he reshapes one of many world’s most high-profile data ecosystems.

On Thursday, amid an exodus of senior executives accountable for information privateness, cybersecurity and complying with laws, he warned the corporate’s remaining staff that Twitter may not survive if it might probably’t discover a manner to usher in at the very least half its income from subscriptions.

Whereas it isn’t clear if the drama is inflicting many customers to depart—in truth, having a front-row seat to the chaos might show entertaining to some—lesser-known websites Mastodon and even Tumblr are rising as new (or renewed) options. This is a take a look at a few of them.

(Oh, and if you’re leaving Twitter and wish to protect your tweet historical past, you may obtain it by going to your profile settings and clicking on “your account” then “obtain an archive of your information.”)


Sharing a reputation with an extinct mammal resembling an elephant, Mastodon has emerged as a frontrunner amongst these interested by life past the blue fowl. It shares some similarities with Twitter, however there are some massive variations—and never simply that its model of tweets are formally known as “toots.”

Mastodon is a decentralized social community. Meaning it isn’t owned by a single firm or billionaire. Fairly, it is made up of a community of servers, every run independently however in a position to join so individuals on totally different servers can talk. There are not any adverts as Mastodon is funded by donations, grants and different means.

Mastodon’s feed is chronological, not like Fb, Instagram, TikTok or Twitter, which all use algorithms to get individuals to spend as a lot time on a website as potential.

It may be a tad formidable to strive to enroll to Mastodon. As a result of every server is run individually, you will have to first choose one you wish to be a part of, then undergo the steps to create an account and agree with the server’s guidelines. There are common and interest- and location-based ones, however in the long run it will not actually matter. When you’re in, the feed is paying homage to Twitter. You’ll be able to write (as much as 500 characters), submit photographs or movies, and observe accounts in addition to see a common public feed.

“We current a imaginative and prescient of social media that can’t be purchased and owned by any billionaire, and attempt to create a extra resilient world platform with out revenue incentives,” Mastodon’s web site says.

At the moment, the positioning has greater than 1 million customers, practically half of whom signed up after Musk took over Twitter on Oct. 27, based on founder Eugen Rochko.

Twitter drama too much? Mastodon, others emerge as options
The Twitter splash web page is seen on a digital machine, Monday, April 25, 2022, in San Diego. Twitter is as soon as once more including grey “official” labels to some outstanding accounts, Thursday, Nov. 10. The corporate, in its second chaotic week after billionaire Elon Musk took over, had rolled out the labels earlier this week, solely to kill them just a few hours later. Credit score: AP Picture/Gregory Bull

Another choice, Counter Social, additionally runs an ad-free, chronological social platform that is funded by customers. To forestall international affect operations, Counter Social says it blocks entry to Russia, China, Iran, North Korea, Pakistan and Syria. It boasts of providing one-click translation into over 80 languages. It has over 63 million month-to-month customers, based on its web site.


Bear in mind Clubhouse, again after we have been all underneath lockdown and could not speak in particular person? It is the buzzy audio-only app that acquired considerably overshadowed by copycat Twitter Areas, which additionally lets individuals speak to one another (suppose convention name, podcast or “audio chat”) about matters of curiosity.

When you be a part of, Clubhouse helps you to begin or hear into conversations on a bunch of matters, from tech to professional sports activities, parenting, Black literature and so forth. There are not any posts, photographs or movies—solely individuals’s profile footage and their voices. Conversations might be intimate, like a cellphone name, or may embrace hundreds of individuals listening to a chat by boldface names, like a convention or stage interview.


For longer reads, newsletters, and common data absorption, these websites are maybe closest to the weblog period of the early 2000s. You’ll be able to learn each with out signing up or paying, however some writers, creators and podcasters create premium content material for paying subscribers.


Tumblr, which was all however left for lifeless, seems to be having fun with considerably of a resurgence. The phrases/photographs/artwork/video website is understood for its devoted fan base and has been house to offended posts from celebrities like Taylor Swift. It angered many customers in 2018 when it banned porn and “grownup content material,” which made up an enormous a part of its extremely visible and meme-friendly on-line presence and led to a big drop in its consumer base.

Onboarding is easy, and for many who miss the early years of social media, there is a decidedly retro, comforting really feel to the positioning.

T2 or TBD?

Gabor Cselle, a veteran of Google who labored at Twitter from 2014 to 2016, is decided to create a greater Twitter. For now, he is calling it T2 and says the Internet area identify he bought for it——value $7.16. T2, which can or will not be its ultimate identify, is at the moment accepting signups for its waitlist, however the website is clearly not but functioning.

Twitter drama too much? Mastodon, others emerge as options
The Twitter emblem is seen on a mobile phone, Friday, Oct. 14, 2022, in Boston. The “official” designation for main company accounts on Twitter appeared, vanished, and relying on the account, appeared or vanished once more and a few firms took to the social media platform to warn of imposters. Credit score: AP Picture/Michael Dwyer, File

“I feel Twitter all the time had an issue in determining what to do and how one can determine on what to do. And that was all the time form of at the back of my thoughts,” Cselle advised The Related Press. “On Monday, I made a decision to simply go for it. I did not see anybody else actually doing it.”

Twitter-style textual content and TikTok-style movies are one thought. Cselle says for this to work, the textual content actually needs to be “amped up” so it isn’t drowned out by the movies.

“My wager is that it should be simpler and extra environment friendly to construct a greater Twitter or public sq. now than repair the legacy issues at Twitter,” Cselle added.

Cselle, in fact, just isn’t the one one leaping to the chance. Challenge Mushroom, as an example, plans a “protected place on the web—a community-led open-source house for creators looking for justice on an overheating planet” and says it has acquired 25,000 early signups to its yet-to-launch platform.

“My sense is that issues are going to additional fragment into extra ideological platforms and a few will die after which we’ll see some new consolidation emerge over the subsequent couple of years,” stated Jennifer Stromer-Galley, a professor at Syracuse College who research social media.


One in all Twitter’s Most worthy options has been the way in which it permits individuals to search out data inside seconds. Was that simply an earthquake? Twitter will inform you. Or at the very least it did.

Whereas there isn’t any excellent substitute for Twitter, staying updated with native, nationwide and worldwide information is simpler than ever. Apple and Google each provide information providers that combination articles from a broad vary of publication (Apple presents a premium subscription service that will get you entry to extra articles, whereas Google reveals free tales first.) There’s additionally Flipboard, which works form of like a private journal curated to your pursuits.

After all, subscribing to particular person publications (or downloading a free information app such because the AP’s AP Information) can be an choice.

Sure, you may need to pay for a few of them and no, you will not get a blue verify mark along with your subscription.

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