The Greatest UK Cellular Community has been revealed in Uswitch awards (Picture: GETTY)

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The newest Uswitch Awards have been introduced and also you may be shocked by the winner of this 12 months’s extremely sought-after Cellular Community of the 12 months. As an alternative of going to family manufacturers like EE, Vodafone, Three or Sky, the 2021 gong went to giffgaff with Tesco Cellular taking second place.

giffgaff was recommended for its no-nonsense enterprise mannequin, which permits smartphone house owners to be extra versatile with their contracts. Relatively than sign-up to prolonged contracts, giffgaff prospects can choose and select how a lot information, name minutes, and textual content messages they will want every month. So, as we’re all spending extra time at house proper now… they will scale back their month-to-month payments in a number of clicks, moderately than being tied to £50 direct debits for unused 5G information and worldwide minutes.

Different shock winners embody Asda Cellular, which picked up the award for Greatest Community for Buyer Service and SMARTY who received Greatest PAYG Community. In fact, there are additionally some much less stunning outcomes with EE profitable Quickest Cellular Community, Three getting Greatest Community for Roaming and Sky taking house the prize for Greatest Pay Month-to-month Community. Vodafone and O2 additionally received gongs for Greatest SIM Solely Community (Vodafone) and Greatest Community Protection (O2).

Different awards went to Apple, which beat Samsung to be named as Producer of the 12 months and in addition scooped Handset of the 12 months for the iPhone 12 Professional Max — the top-of-the-line mannequin within the firm’s first collection of 5G-capable gadgets.

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Uswitch says its awards had been voted for by greater than 17,000 customers in addition to a judging panel of specialists within the fields of know-how, shopper affairs and private finance.

Listed here are all of the winners:

Community of the 12 months • giffgaff

Greatest Community Protection • O2

Greatest Community for Buyer Service • Asda Cellular

Greatest Community for Information • Three

Greatest Community for Roaming • Three

Quickest Cellular Community • EE

Greatest Pay Month-to-month Community • Sky Cellular

Greatest PAYG Community • Smarty

Greatest Retailer for Buyer Service • John Lewis

Greatest SIM Solely Community • Three

Greatest Worth Pay Month-to-month • Sky Cellular

Greatest Worth SIM Solely • Lebara

Excessive Avenue Retailer of the 12 months • Apple

Producer of the 12 months • Apple

Handset of the 12 months • iPhone 12 Professional Max

Cellular Reseller of the 12 months • A1 Comms

Most In style Cellular Community • Three

Talking in regards to the awards, Ernest Doku, telecoms knowledgeable at Uswitch.com mentioned: “giffgaff has received a spot in customers’ hearts with its no-nonsense enterprise mannequin, and it totally deserves its Community of the 12 months award.

“As soon as once more Apple has taken house the Handset of the 12 months award, with the iPhone 12 Professional Max displaying off a high quality digital camera, fashionable design and 5G for the primary time. The absence of 1 supplier sweeping the board at our awards this 12 months reveals how aggressive the UK cellular market is, and in addition demonstrates what every community has to supply within the numerous classes.”