絢 AYAKA 香 is coming for you

There are increasingly streetwear manufacturers in Germany. Standing out from the group is turning into increasingly troublesome, not to mention going straight via the roof as an upcoming model. It’s an open secret that oversize clothes has lengthy been socially acceptable. However in relation to combining design with it, issues get very poor on the map. That is what the 2 founders Jendrik and Elvis of the 絢 AYAKA model thought after they had been touring in Japan. One of the best mates wished to purchase a bit of clothes with Kanjis (Japanese characters) as a memento and after a protracted search they could not discover it. This gave rise to the essential concept of ​​launching our personal style model. The Marke AYAKA 香 model combines Japanese values ​​and identification with German high quality. The corporate was named after the resistance fighter Nakano Takeko, a Japanese resistance fighter who led an impartial troop of girls fighters through the Boshin Struggle. After her demise, they had been referred to as AYAKA – “an intensely coloured petal”. The model’s identification will be present in Tokyo’s Ginza district, Japan’s style supply. Its distinctive mixture of traditional style and avenue model on the highest degree conjures up 絢 AYAKA’s 香 model.

Sky is the one restrict

For the reason that basis in June 2020 three collections have been dropped to date. On the 13. December raised the bar even larger with the “RICH KIDS” assortment. The gathering was fully bought out in only one two weeks. On January 4th 2020 the items had been luckily restocked and can go away like within the month earlier than scorching desserts. The gathering expresses the rebellious model paired with prime quality supplies. All items are outsized and due to the extraordinarily prime quality of the product, they’re extraordinarily comfy to put on. General there are 13 items to select from – additionally for ladies. Whether or not hoodies, T-shirts or tracksuit – this ensures that there’s something for each streetwear lover. With success, after all, there are additionally new alternatives. Just lately a strictly restricted AirForce 1 sneaker in Naruto Anime design was dropped along with BornOriginals . And none apart from musician and Japan fan J Balvin seen the shoe and is without doubt one of the few house owners of this shoe.

What’s subsequent (in my view)?

I am actually interested by what This yr we may have drops and collaborations with different designers or personalities. It could be fascinating if she might set up one other streetwear model in Germany and make a reputation in Europe within the medium and long run. In occasions of Corona it’s troublesome however can’t be dominated out to have the ability to obtain most success. I have a good time the cuts and the concept behind them to merge a tradition like Japanese with style. We already comprehend it from Adidas x Yoshi Yamamoto. Personally, I might discover it very cool to launch a restricted assortment with influencers once in a while – who can presently predict what is going to occur within the close to future.