絢 AYAKA 香 is coming for you

There are an increasing number of streetwear manufacturers in Germany. Standing out from the group is turning into an increasing number of troublesome, not to mention going straight by means of the roof as an upcoming model. It’s an open secret that oversize clothes has lengthy been socially acceptable. However in relation to combining design with it, issues get very poor on the map. That is what the 2 founders Jendrik and Elvis of the 絢 AYAKA model thought after they have been touring in Japan. The most effective associates needed to purchase a chunk of clothes with Kanjis (Japanese characters) as a memento and after an extended search they could not discover it. This gave rise to the essential concept of ​​launching our personal style model. The Marke AYAKA 香 model combines Japanese values ​​and identification with German high quality. The corporate was named after the resistance fighter Nakano Takeko, a Japanese resistance fighter who led an impartial troop of girls fighters in the course of the Boshin Battle. After her loss of life, they have been referred to as AYAKA – “an intensely coloured petal”. The model’s identification might be present in Tokyo’s Ginza district, Japan’s style supply. Its distinctive mixture of traditional style and avenue model on the highest stage evokes 絢 AYAKA’s 香 model.

Sky is the one restrict

For the reason that basis in June 2020 three collections have been dropped to this point. On the 13. December raised the bar even greater with the “RICH KIDS” assortment. The gathering was utterly bought out in only one two weeks. On January 4th 2020 the items have been thankfully restocked and can go away like within the month earlier than sizzling muffins. The gathering expresses the rebellious model paired with top quality supplies. All items are outsized and because of the extraordinarily top quality of the product, they’re extraordinarily comfy to put on. Total there are 13 items to select from – additionally for ladies. Whether or not hoodies, T-shirts or tracksuit – this ensures that there’s something for each streetwear lover. With success, in fact, there are additionally new alternatives. Just lately a strictly restricted AirForce 1 sneaker in Naruto Anime design was dropped along with BornOriginals . And none aside from musician and Japan fan J Balvin seen the shoe and is likely one of the few house owners of this shoe.

What’s subsequent (in my view)?

I am actually interested by what This yr we can have drops and collaborations with different designers or personalities. It will be fascinating if she might set up one other streetwear model in Germany and make a reputation in Europe within the medium and long run. In occasions of Corona it’s troublesome however can’t be dominated out to have the ability to obtain most success. I have fun the cuts and the concept behind them to merge a tradition like Japanese with style. We already understand it from Adidas x Yoshi Yamamoto. Personally, I’d discover it very cool to launch a restricted assortment with influencers every so often – who can presently predict what is going to occur within the close to future.